Consumer Goods » Clothing » Jewelry market in Italy | Factors influencing choice of the jewel for Valentine's Day gift Italy 2016

Italy: factors influencing the choice of the jewel as a Valentine’s Day gift 2016

How did you make your choice?

The data depicts which sources of inspiration were important when choosing the jewel as a Valentine's Day gift in Italy in 2016. As of the survey period, most of the respondents (28%) got inspiration from shop windows but only 2% made his choice based on the suggestions of the shop owner.

I saw it in a shop window 28
I saw it on the internet 26
I did not make a choice yet, I will have a look in the shops 21
Suggested by the recipient of the gift 11
I saw the advertisement on magazines or in the TV 10
Suggested by the shop owner 2

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