The data displays the success rate of various big data initiatives, as of 2018, according to a survey of industry-leading firms, primarily in the U.S. As of that time, 40.6% of respondents reported having seen measurable results from big data initiatives to decrease expenses.
Advanced analytics/better decisions | 36.2 | 84.1 | 58 | 69 |
Improve customer service | 23.2 | 65.2 | 34.8 | 53.4 |
Decrease expenses | 13 | 66.7 | 40.6 | 60.9 |
Innovation/disruption | 11.6 | 46.4 | 20.3 | 43.8 |
Speed to market | 8.8 | 53.6 | 29 | 54.1 |
Monetization | 7.2 | 31.9 | 8.7 | 27.3 |