The data displays findings on the aspects of customer relationship management (CRM) software which respondents considered to be of high quality in organizations worldwide, as of May 2016. According to the survey, 43% of respondents were happy with the ease of use of their CRM systems, followed by the accuracy of contacts' data, which was chosen by 39% of respondents.
Ease of use | 43 |
Accuracy of contacts' data | 39 |
Accuracy of company's data | 36 |
Reporting abiliities | 30 |
Association between contacts and companies | 29 |
Adoption by the sales force | 28 |
Sales funnel management | 26 |
Value to end user (sales rep or sales manager) | 25 |
Completeness of data | 25 |
Mobile capabilities | 24 |
Overall effectiveness of the system | 22 |
Integration with other tools | 21 |
Integration with the marketing software | 21 |
Social capabilities | 14 |