The data displays the preferences held by business-to-business (B2B) software sales professionals worldwide when it comes to receiving customer relationship management (CRM) data, according to a survey conducted in June and July 2017. As of that time, 35% of sales leaders indicated they would like continuous updates of CRM data emailed to them throughout the day, while 70% of Millenials working in B2B software sales roles said they would prefer an overview from the CRM dashboard when they arrive in the office in the morning.
