The data displays the most popular tools used to supplement customer relationship management (CRM) systems by business-to-business (B2B) software sales professionals worldwide, according to a survey conducted in June and July 2017. As of that time, 33.6% of enterprise software salespeople supplemented their CRM system with sales forecasting tools such as lead scoring and pipeline analytics. Around 20% utilized sales automation, including task automation and chat bots.
|Sales forecasting (lead scoring, pipeline analytics)||33.6|
|Sales enablement (predictive dialers, personalized content)||22.4|
|Sales automation (task automation, chat bots)||19.8|
|Sales performance (sales attribution, call anaytics)||13.8|