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Familiarity with accounting software among U.S. SME owners, 2016

Which of the following software suppliers specialized in accounting software solutions are you familiar with, even if just with the name?

The data displays the share of small and medium-sized enterprise (SME) owners in the U.S. who are familiar with various accounting software suppliers, as of October 2016. Intuit QuickBooks was the most well-known accounting software supplier with around 70.2% of SME owners saying they were familiar with the software, even if just by name.

Intuit QuickBooks 70.2
Paychex Accounting Online 25
FreshBooks 11.5
Sage One 9.6
AccountEdge 8.7
Xero 8.7
Wave Accounting 6.7
Harvest 4.8
FreeAgent 3.9
Simple Invoices 3.9
WorkingPoint 3.9
Kashoo 2.9
Yendo 2.9
GnuCash Free Accounting Software 2.9
Other 2
Intacct 1.9
Less Accounting 1.9
Outright 1.9
Zoho Books 1
Hiveage 1
None of the above 10.3

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