The data displays the market share held by leading mobile operating systems in the UK from December 2011 to March 2018. In the UK, the leading mobile operating system as of March 2018, was Apple iOS with 53.27%. In second place was Android with a 44.43% market share. Android was surpassed by Apple in September 2017.
The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.
