The data displays the mobile market share of iOS, the Apple operating system, in the UK from December 2011 to May 2018. In May 2018 the total market share reached 49.37%.
Apple offers more than just smartphones, iPads, laptops, and TVs. There are many more computer peripherals and electronic consumers goods, but also a vast array of digital content that can be downloaded and purchased.
The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning.
