The data displays the market share held by the Apple iPhone in Great Britain from the first quarter of 2011 to the first quarter of 2018. In the fourth quarter of 2011, the iPhone only had 15% penetration in British households. By the first quarter of 2018 this had risen to 43% penetration.
iPhone is a line of smartphones designed and marketed by Apple Inc. The first iPhone was first released in 2007. Since then, many other versions were released such as the iPhone 3G, iPhone 5 and iPhone 6. The latest versions released by Apple were the iPhone 7 and 7 Plus in 2016.
