Android market share in the UK 2011-2018

Market share of Android in the United Kingdom from July 2011 to March 2018

The data depicts the market share held by Google with the Android OS in the UK from July 2011 to March 2018. In March 2018, Android's market share was 44.75 percent, the second biggest of any mobile manufacturer.

The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years. It seems most consumer purchase a new smartphone because their old device is out of date.

Jul '11 16.15
Sep '11 18.56
Nov '11 20.36
Jan '12 21.16
Mar '12 21.6
May '12 22.43
Jul '12 25.18
Sep '12 27.86
Nov '12 28.86
Jan '13 30.18
Mar '13 31.29
May '13 30.53
Jul '13 31.17
Sep '13 30.97
Nov '13 28.81
Jan '14 32.42
Mar '14 34.28
May '14 36.02
Jul '14 37.07
Sep '14 39.86
Nov '14 39.87
Jan '15 41.81
Mar '15 39.45
May '15 42.74
Jul '15 41.89
Sep '15 42.01
Nov '15 44.05
Jan '16 44.49
Mar '16 46.19
May '16 46
Jul '16 48.7
Sep '16 52.08
Nov '16 46.05
Jan '17 46.74
Mar '17 46.47
May '17 46.52
Jul '17 50.64
Aug '17 49.21
Sept '17 48.13
Oct '17 46.17
Nov '17 46.39
Dec '17 46.74
Jan '18 47.21
Feb '18 46.22
Mar '18 44.75