The data displays the penetration rate of iPads in the UK from 2010 until 2013 and also offers a forecast until 2018. It was predicted that 22% of the population in the United Kingdom will be using iPads by 2018. The ratio between iPad users and other tablet computer users seems to somewhat show a correlation in development.
When looking at the worldwide development of the iPad market share it does not necessarily show a promising future. The market share has shown a significant loss since the first quarter of 2012.
2010 | 2.4 |
2011 | 6.7 |
2012 | 15 |
2013 | 19.7 |
2014 | 20.1 |
2015 | 21.1 |
2016 | 21.7 |
2017 | 22 |
2018 | 22 |