The data depicts the market share of the leading tablet device vendors in the UK from 2012 to 2018. Apple dominated the market share of tablet device vendors with a share of 74.45% in 2018. Samsung was the second highest tablet device vendor with a share of 9.91% in 2018.
Although Apple dominated the market share of tablet device vendors in recent years, its market share decreased during that period. While the market share of Apple decreased, the market share of Samsung and Amazon increased. Globally speaking, the market share of Apple iOS tablets was expected to decrease by 2020.
