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Instagram: most-followed FMCG brands 2017

Leading FMCG brands ranked by number of Instagram followers as of December 2017 (in millions)

The data describes a ranking of leading FMCG brands on Instagram as of December 2017, based on the number of followers. As of the survey period, Red Bull ranked third with 8 million followers. Too Faced Cosmetics was ranked first with 9.6 million followers.

Too Faced Cosmetics	9.6
Urban Decay	9.2
Red Bull	8
Benefit Cosmetics US	7.4
Tarte Cosmetics	7.3
Monster Energy	4.4
Make Up For Ever	4.2
Smashbox Cosmetics	3.7
Bath and Body Works	3.3
Bobbi Brown Cosmetics	2.6
Oreo	2.4
Milani Cosmetics	2.3
Coca Cola	2.3
House of Lashes	2.2
Marc Jacobs Beauty	1.7

Instagram: most-followed FMCG brands 2017

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