The data displays the results of a survey on the market shares of leading smartphone brands in the Netherlands in 2017 and 2018. In 2018, Samsung was the leading smartphone brand in the Netherlands with a market share of approx. 38%. This is a decrease when compared to the previous year. Number two in the Netherlands is Apple. These two brands together took up almost 75% of the total market. Chinese Huawei was showed an increase in market share.
In recent years, smartphones have become increasingly popular in the Netherlands.
