Mobile/fixed market share of Vodafone in its main markets 2018

The data illustrates the market share of Vodafone in its main markets of operation in 2018. In that year, Vodafone held a 22% share of the mobile market in the UK, while in South Africa the company held 50.1% of the market. Since 2010, Vodafone's share of the mobile market in these countries has not substantially changed, however, the brand value of the telecommunications company has decreased in recent years from 29.61 billion USD in 2014 to an estimated 21.83 billion in 2017.