Consumer Goods » Clothing » Luxury Goods Market in China | China - distribution of advertising expenditure of luxury brands, by advertising medium 2012

Distribution of adexpenditure of luxury brands in China by advertising medium 2012

Distribution of advertising expenditure of leading luxury brands in China in 2012, by medium

The data displays the distribution of advertising expenditure* of leading luxury brands in China in 2012, by advertising medium. In 2012, the ten leading cosmetics luxury brands invested 3% of their total advertising expenditure in newspaper advertising.

Cosmetics 78 3 14 0 4 2
Alcohol 86 5 2 1 6 1
Cars 41 17 14 8 11 9
Real estate 15 69 1 4 3 7
Watches 16 32 41 0 9 2
Jewelry 48 9 25 3 11 3
Fashion 0 9 67 0 16 7
Hotels 14 27 32 15 2 10

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