Consumer Goods » Clothing » Luxury Watch Industry | Marketing strategies of luxury watch brands 2017

Importance of selected marketing strategies to luxury watch brands in 2017

How important are the following elements for your marketing strategy?

The data displays which marketing strategies are the most important to luxury watch brands worldwide in 2017. The survey revealed that watch executives believe social media is the most important marketing strategy for luxury watch brands in 2017, scoring it 7.8 on a 10 point scale.

Social media 7.8
A team for social community management and social media monitoring 7.4
Bloggers/internet blogs 6.5
Brand ambassadors 5.6
Warranty/club 5.2
Product placement 5.2
Watch fairs 5
Email newsletters 4.9
Print media 4.8
Radio/television 2.5

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