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Brand value of the Daytona 500 2012-2017

Brand value of the sports event Daytona 500 from 2012 to 2017 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data displays the brand value of the sports event Daytona 500 from 2012 to 2017. The Daytona 500 had a brand value of 140 million USD in 2017.