Global Instagram Stories luxury brands user engagement share 2017

The data describes the distribution of Instagram Stories beauty content interactions by leading luxury brands worldwide as of the first quarter of 2017. According to the findings, the two leading beauty brands over the market share of Instagram Stories luxury content interactions were Dior and Gucci. Both companies had accounted for 14% each of the total interactions. Dolce & Gabbana followed with 13% share of user interactions.