The data illustrates the Nike brand's direct-to-consumer revenue worldwide from 2009 to 2018. In 2018, the Nike brand's DTC revenue amounted to approx. 10.43 billion USD.
2009 | 2.18 |
2010 | 2.48 |
2011 | 2.88 |
2012 | 3.57 |
2013 | 4.37 |
2014 | 5.3 |
2015 | 6.63 |
2016 | 7.86 |
2017 | 9.08 |
2018 | 10.43 |