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Nike's DTC revenue worldwide 2009-2018

Nike brand's direct-to-consumer revenue worldwide from 2009 to 2018 (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data illustrates the Nike brand's direct-to-consumer revenue worldwide from 2009 to 2018. In 2018, the Nike brand's DTC revenue amounted to approx. 10.43 billion USD.

2009 2.18
2010 2.48
2011 2.88
2012 3.57
2013 4.37
2014 5.3
2015 6.63
2016 7.86
2017 9.08
2018 10.43