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Role of the brick and mortar store in the supply chain 2016-2017

What role does the bricks and mortar store play in your supply chain beyond bricks and mortar retail?

The data illustrates the findings of a 2017 global retail supply chain survey asking retailers and manufacturers about the role brick and mortar stores play in their supply chain in 2016 and 2017. In 2017, some 48.4% of retailer and manufacturer respondents used their brick and mortar stores as distribution centers in order to bring products closer to customers.

Click and collect 44.9 33.9
Distribution centre 44.9 48.4
eCommerce fullfilment 43.5 25.8
Returning returns to stock 37.7 33.9
eCommerce returns 34.8 24.2
Showroom for eCommerce 30.4 29
Online order location 26.1 27.4
Repair centre 11.6 9.7