The data illustrates the results of a survey regarding the most important return policy characteristics for online shoppers in 2016. According to the survey, 38% of the respondents thought it's important to have free return shipping when ordering something online.
Free return shipping | 38 |
Ability to get full refund rather than in-store credit or partial refund | 37 |
Ability to return items in-store that were purchased online | 17 |
No time limit on returns/ extended time period | 8 |