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Online purchases - return policy characteristics 2016

Most important return policy characteristics for online purchases in 2016

The data illustrates the results of a survey regarding the most important return policy characteristics for online shoppers in 2016. According to the survey, 38% of the respondents thought it's important to have free return shipping when ordering something online.

Free return shipping 38
Ability to get full refund rather than in-store credit or partial refund 37
Ability to return items in-store that were purchased online 17
No time limit on returns/ extended time period 8