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Return policy characteristics preventing U.S. customers from making purchases 2016

Most important return policy characteristics that prevent customers from making a purchase in the United States in 2016

The data illustrates the results of a survey regarding the most important return policy characteristics that prevent customers from making a purchase in the U.S. in 2016. According to the survey, 74% of the respondents mentioned return shipping fees as one of the most important return policies that prevent them from shopping.

Restocking fees	83
Return shipping fees	74
Short time limit for return	51
Requiring a return authorization	25
Not being able to return to store	22

Return policy characteristics preventing U.S. customers from making purchases 2016

StatInvestor