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In-store purchases - return policy characteristics 2016

Most important return policy characteristics of in-store purchases in 2016

The data illustrates the results of a survey regarding the most important return policy characteristics for in-store shoppers in 2016. According to the survey, 59% of the respondents think it's important to have the ability to get a full refund rather than in-store credit or partial refund when purchasing in-store.

Ability to get full refund rather than in-store credit or partial refund	59
Ability to return an item without a receipt	21
No time limit on returns / extended time period	20

In-store purchases - return policy characteristics 2016

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