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Most returned goods by online shoppers 2016

Share of consumers who returned items in 2016, by type of item

The data illustrates the results of a survey regarding the most returned goods by online shoppers in 2016. According to the survey, clothing and accessories were the most frequently returned items during the survey period; 75% of shoppers reported returning these items.

Clothing and accessories 75
Electronics 33
Shoes 32
Food 18
Beauty & Personal Products 13
Outdoor & Sports Gear 12