Transportation & Logistics » Logistics » Reverse logistics | Reverse logistics - bracketing in U.S. 2016

Share of U.S. shoppers who bracket by gender 2016

U.S. shoppers who have purchased multiple variations of an item with the intention of returning some in 2016, by gender

The data illustrates the share of U.S. shoppers who bracket in 2016, by gender. According to the survey, 44% of respondents who bracketed in 2016 were women. Bracketing refers to buying multiple versions of a product to try at home with the intention of keeping what they like and returning the rest.

Male 30
Female 44