The data illustrates the share of U.S. shoppers who bracket in 2016, broken down by age. According to the survey, 45% of respondents aged 21 to 29 bracketed in 2016. Bracketing refers to buying multiple versions of a product to try at home with the intention of keeping what they like and returning the rest.
21 to 29 years old | 45 |
30 to 44 years old | 41 |
45 to 59 years old | 34 |
60 and older | 34 |