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Share of U.S. shoppers who bracket by age 2016

U.S. shoppers who have purchased multiple variations of an item with the intention of returning some in 2016, by age

The data illustrates the share of U.S. shoppers who bracket in 2016, broken down by age. According to the survey, 45% of respondents aged 21 to 29 bracketed in 2016. Bracketing refers to buying multiple versions of a product to try at home with the intention of keeping what they like and returning the rest.

21 to 29 years old 45
30 to 44 years old 41
45 to 59 years old 34
60 and older 34