The data shows the media value of car brands in the Netherlands in the fourth quarter of 2017 (in 1,000 euros). It shows that in this quarter, Volkswagen was the car brand with the highest media value. In total, car brands sold a media value of over 300 million euro using paid, owned and earned media.
Volkswagen | 43500 |
Mercedes | 36000 |
Renault | 33500 |
Volvo | 26000 |
Ford | 25500 |
Opel | 23500 |
BMW | 22500 |
Peugeot | 20000 |
Audi | 20000 |
Toyota | 17500 |
Nissan | 15000 |
KIA | 12500 |
Hyundai | 9500 |
Skoda | 9500 |
Citroën | 7000 |