Transportation & Logistics » Vehicles & Road Traffic » Luxury Cars in the U.S. | Brand awareness by product category in the U.S. 2018

Brand awareness by product category in the United States 2018

In which of these categories do you pay particular attention to brands?

The displayed data on brand awareness by product category shows the results of a survey conducted in the U.S. in 2018. Some 42% of respondents stated that they pay particular attention to brands when it comes to household appliances.

Smartphone	62
Clothing & shoes	51
TV & HiFi	45
Cars, motorcycles, bicycles	44
Household appliances	42
Detergents & cleaning products	41
Food & non-alcoholic drinks	39
Cosmetics & body care	38
Alcoholic drinks (only shown to respondents of legal drinking age)	33
Bags & accessories	29
Furniture & household goods	24
Toys & baby products	17
None of the above	11

Brand awareness by product category in the United States 2018

StatInvestor