The data describes the percentage of respondents in selected countries worldwide who prefer subscription service models to get around as an alternative to buying a car. According to a 2017 survey, some 46% of respondents in mature markets said that they would prefer such a vehicle subscription model similar to the Book By Cadillac, Audi On Demand, or Care By Volvo programs.
Mature markets | 46 |
Emerging markets | 39 |
Total | 43 |