Number of monthly visits to Primark.com worldwide 2017-2018

The data describes the number of monthly visits to Primark.com via desktop and mobile web devices between December 2017 to May 2018. After the Christmas period of December 2017, traffic to the retailer's website fell, reaching a low point of approx. 6.95 million visits in February 2018. In May 2018, there were a total of 8.55 million visits to the website.