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Distribution of Primark.com traffic 2018, by source

Distribution of desktop traffic to Primark.com as of April 2018, by source

The data describes the distribution of traffic to Primark.com as of April 2018, by source. The majority of traffic to Primark.com comes from searches, accounting for 69.33 percent, followed by direct traffic, at 21.39%.

Search 69.33
Direct 21.39
Referrals 4.93
Social 3.44
Mail 0.86
Display 0.06