Transportation & Logistics » Vehicles & Road Traffic » Road accidents in Europe | Road safety advertising awareness in the UK 2006-2013

Spontaneous awareness of road safety advertising in the United Kingdom 2006-2013

Have you seen or heard any advertising about road safety recently?

The data displays how aware people in the UK are of road safety advertising between November 2006 and July 2013. Motorists were generally more aware of road safety advertising than non-motorists, however, both groups were significantly less aware of such campaigns in July 2013 than in November 2006.

November 2006 60 53
November 2007 52 43
October 2008 39 40
November 2009 48 51
February 2011 40 35
November 2011 32 28
July 2013 34 30

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