Leisure, Arts & Hospitality » Leisure Travel » Holiday travel in the United Kingdom (UK) | Holiday planning/inspiration sources used in the UK 2018

Leading influences on holiday travel planning in the United Kingdom 2018

Sources of information used for inspiration and planning of main holiday travel planning in the United Kingdom in 2018

The data displays the leading sources of information used for inspiration as well as planning of main holiday travel (4 night or more) by adults in the UK in 2016. According to the survey results, 28% were influenced by review sites. The most popular source influencing holiday planning was search engines.

Search engine 30
Review sites 28
Friend/family 27
Traditional travel agent website 17
Price comparison site 17
Brochure posted to home 17
Online travel agent 16
Brochure picked up from travel agent 16
Guidebook 15
Brochure downloaded 15
Travel agent staff 14
Organization's social media page 10
Organization's social media advertising 9

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