Leisure, Arts & Hospitality » Leisure Travel » Holiday travel in the United Kingdom (UK) | Online sources used to book travel in Europe 2017

Main online sources used to book travel in Europe 2017

Main online sources used to book travel on last trip by travelers in Europe in 2017

The data displays the result of a survey in 2017 where European travelers were asked to select the online sources they used to book travel on their last trip. Overall, online travel agencies (OTAs) were the main source of booking travel online. It was especially popular with German travelers, with 56% saying they had last used an OTA to book travel.

Online travel agency 49 47 56 44
Search engines 36 31 39 38
Travel review sites 26 27 23 28
Comparison travel website 26 23 31 23
Airline websites 24 29 20 23
Hotel websites 16 18 18 12

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