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Holiday booking methods used in the UK 2017

Methods used to book outbound holiday travel from United Kingdom in 2017

The data shows the distribution of methods used to book outbound holiday travel in the UK in 2016. Around 43% of respondents reported booking holidays directly with service providers such as an airline.

Via travel agent that sells holidays 45
Directly with service providers (e.g. Airline and/or a hotel/villa) 43
A general holiday booking website (e.g. Expedia, booking.com., Opodo) 42
Via a home sharing or Owners letting site (e.g. Airbnb, Owners Direct) 9