The data shows the distribution of methods used to book outbound holiday travel in the UK in 2016. Around 43% of respondents reported booking holidays directly with service providers such as an airline.
Via travel agent that sells holidays | 45 |
Directly with service providers (e.g. Airline and/or a hotel/villa) | 43 |
A general holiday booking website (e.g. Expedia, booking.com., Opodo) | 42 |
Via a home sharing or Owners letting site (e.g. Airbnb, Owners Direct) | 9 |