Leisure, Arts & Hospitality » Leisure Travel » Holiday travel in the United Kingdom (UK) | Online travel review sites: influence on holiday planning UK 2018

Influence of travel review sites on holiday decision making in the United Kingdom 2018

How much do you agree with each of these statements about online review sites such as these?

The data shows the results of a survey, regarding how much travelers use and trust review sites when planning a holiday in the UK as of January 2018. 53% stated they they trust online travel reviews to be an accurate reflection of the destination.

Individual comments are more useful than the overall rating of the place 56
I use online review sites for destination information and accommodation reviews 56
I trust online reviews to be an accurate reflection of the place 53
I take more notice of online review sites than star ratings for UK accommodation 51
Will change a decision to visit after reading negative reviews 45

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