Leisure, Arts & Hospitality » Leisure Travel » Holiday travel in the United Kingdom (UK) | Travel review site usage in the UK 2016-2017

Frequency of travel review site use in the UK 2016-2017

How often do you use online review sites when deciding where to go on holiday?

The data shows the results of a survey regarding review site usage when planning a holiday in the UK in 2016 and 2017. In January 2016, 15% of respondents stated that they used travel review sites for every holiday they take. The proportion of respondents stating this was higher in the 2017 survey.

Always, for every holiday I take 15 21
Most of the holidays I take 23 23
Occasionally, for some of the holidays I take 30 33
Never 32 23

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