The data displays the results of a survey in 2017 in which British travelers were asked to indicate the travel priorities most important to them. The results are broken down by generation. Activities, cultural experiences, and lowest price tended to influence British travelers' decisions the most. Apart from the activities, once in a lifetime experience is most important to the generation Z.
Activities I will be doing on my trip | 189 | 181 | 192 | 195 |
The cultural experience | 167 | 155 | 165 | 178 |
Lowest Price | 151 | 140 | 158 | 157 |
Deals and/or special offers | 126 | 143 | 162 | 170 |
A once in a lifetime experience | 173 | 154 | 127 | 130 |
Going somewhere where I can take memorable pictures | 143 | 134 | 129 | 122 |