Leisure, Arts & Hospitality » Leisure Travel » Travel agencies in the United Kingdom (UK) | Online travel agency (OTA) market share in Europe 2017

Market share of leading online travel agencies (OTAs) in Europe 2017

Relative market share of major online travel agencies (OTAs) in Europe in 2017

The data describes the relative market share of major online travel agencies (OTAs) in Europe in 2017. Booking.com dominates the European OTA market with a 65.5% market share as of 2017. Expedia and HRS held the second and third biggest shares of the market, at 12.6% and 7.8% respectively.

Booking.com 65.6
Expedia 12.6
HRS 7.8
other platforms 5.9
Hotels.com 2.7
Hotel.de 1.2
eBookers (Orbitz) 1.1
Agoda 0.9

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