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Online booking agency (OTA) market share in European countries 2017

Online booking agency (OTA) market share of hotel overnight bookings in European countries in 2017

The data describes the online booking agency (OTA) market shares of hotel overnight bookings in European countries in 2017. Close to 45% of overnights were booked via an OTA, such as Booking.com or Expedia, in the Netherlands in 2017. Overall, OTA's accounted for 26% of the market, making it one of the most popular booking distribution channels in Europe.

Netherlands 44.8
Hungary 32.3
Spain 30.8
Germany 27.8
Switzerland 27.7
Total Europe 26
Rest of Europe 25.7
Czechia 25.6
Sweden 24.7
Greece 23.6
France 22.4
Italy 20.3
Finland 18.2
Norway 15.8

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