The data displays the results of a survey conducted in the U.S. in November 2016. U.S. consumers were asked what makes them try out a new restaurant. During the survey, 68% of the respondents stated that they tried a new restaurant based on recommendations of friends.
Recommendations of friends | 68 |
Promotions/advertisements | 58 |
Special offers/coupons | 47 |
Online recommendations | 23 |
Don't know | 4 |
Other | 3 |