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Reasons U.S. consumers try out a new restaurant 2016

What makes you try out a new restaurant?

The data displays the results of a survey conducted in the U.S. in November 2016. U.S. consumers were asked what makes them try out a new restaurant. During the survey, 68% of the respondents stated that they tried a new restaurant based on recommendations of friends.

Recommendations of friends 68
Promotions/advertisements 58
Special offers/coupons 47
Online recommendations 23
Don't know 4
Other 3