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U.S. consumers most important factors for choice of restaurant 2013

How important are each of the following when you choose to eat at a specific restaurant?

This survey depicts the most important factors for U.S. consumers when choosing a restaurant. Some 45% of respondents think that good prices are very important when making this choice.

A restaurant which has good prices	45	45	7	2
It depends on the mood I am in for either a type of food (e.g. pasta, salad, sandwiches, burgers) or type of cuisine (e.g. American, Chinese, Thai, etc.)	34	52	10	4
The restaurant offers a specific menu item that I enjoy	29	55	12	4
A convenient restaurant location for me	30	53	13	5
A restaurant menu which has a broad variety of menu items to choose from	24	54	18	4
A restaurant that usually has special offers	18	40	31	10
They have healthy menu items that fit my dietary needs	18	36	31	15
I usually choose the same restaurant when I go out for a meal	9	35	42	14
A restaurant menu which usually has new items to choose from	9	34	45	12

U.S. consumers most important factors for choice of restaurant 2013

StatInvestor