The data describes data on Starbucks's advertising spending in the U.S. from 2010 to 2017. The coffee chain invested 72 million USD in measured media advertising in 2017. The company reported a global revenue of 22.39 billion USD that year. Starbucks generates a lion's share of its revenue in the Americas; other regions account for less than 20% of the revenue.
2010 | 93 |
2011 | 109 |
2012 | 85.5 |
2013 | 95 |
2014 | 92 |
2015 | 88 |
2016 | 63 |
2017 | 72 |