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Starbucks's advertising spending in the United States 2010-2017

Advertising spending of Starbucks in the United States from 2010 to 2017 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data describes data on Starbucks's advertising spending in the U.S. from 2010 to 2017. The coffee chain invested 72 million USD in measured media advertising in 2017. The company reported a global revenue of 22.39 billion USD that year. Starbucks generates a lion's share of its revenue in the Americas; other regions account for less than 20% of the revenue.

2010 93
2011 109
2012 85.5
2013 95
2014 92
2015 88
2016 63
2017 72