Consumer Goods » Clothing » Victoria's Secret | Familiarity of shoppers with underwear brands by gender U.S. 2017

Familiarity of shoppers in the United States with underwear brands by gender 2017

Which of the following underwear brands do you know, even if only by name? (by gender)

The data displays the familiarity of shoppers in the U.S. with underwear brands in 2017, by gender. During the survey, 90% of female respondents stated that they are familiar with Victoria's Secret underwear.

Victoria's Secret 50 90
Hanes 83 88
Fruit of the Loom 73 83
Calvin Klein 77 76
Jockey 61 67
Playtex 27 67
Bali 13 64
Bare Necessities 19 55
Nike 57 54
SPANX 25 54
Under Armour 55 52
Vanity Fair 14 51
Champion 42 45
DKNY 29 42
Eddie Bauer 33 31
Warners 5 28
Betsey Johnson 3 16
Stella McCartney 4 15
Wacoal 1 12
Emporio Armani 12 10
Jezebel 3 8
Hanky Panky 3 7
Chantelle 4 6
Cosabella 1 5
Glamorise 2 5
L'Agent (Agend Provocateur) 1 5
Triumph 3 4
Penguin 3 3
B.tempt'd 0 3
La Szena 2 3
CR7 2 2
Commando 4 2
2(X)IST 8 2
SAXX 1 1
Antia 1 1
Other 4 4
I don't know any brands for intimate wear 1 1