The data displays the familiarity of shoppers in the U.S. with underwear brands in 2017, by gender. During the survey, 90% of female respondents stated that they are familiar with Victoria's Secret underwear.
Victoria's Secret | 50 | 90 |
Hanes | 83 | 88 |
Fruit of the Loom | 73 | 83 |
Calvin Klein | 77 | 76 |
Jockey | 61 | 67 |
Playtex | 27 | 67 |
Bali | 13 | 64 |
Bare Necessities | 19 | 55 |
Nike | 57 | 54 |
SPANX | 25 | 54 |
Under Armour | 55 | 52 |
Vanity Fair | 14 | 51 |
Champion | 42 | 45 |
DKNY | 29 | 42 |
Eddie Bauer | 33 | 31 |
Warners | 5 | 28 |
Betsey Johnson | 3 | 16 |
Stella McCartney | 4 | 15 |
Wacoal | 1 | 12 |
Emporio Armani | 12 | 10 |
Jezebel | 3 | 8 |
Hanky Panky | 3 | 7 |
Chantelle | 4 | 6 |
Cosabella | 1 | 5 |
Glamorise | 2 | 5 |
L'Agent (Agend Provocateur) | 1 | 5 |
Triumph | 3 | 4 |
Penguin | 3 | 3 |
B.tempt'd | 0 | 3 |
La Szena | 2 | 3 |
CR7 | 2 | 2 |
Commando | 4 | 2 |
2(X)IST | 8 | 2 |
SAXX | 1 | 1 |
Antia | 1 | 1 |
Other | 4 | 4 |
I don't know any brands for intimate wear | 1 | 1 |