Consumer Goods » Clothing » Victoria's Secret | Familiarity of shoppers with underwear brands by age U.S. 2017

Familiarity of shoppers in the United States with underwear brands by age 2017

Which of the following underwear brands do you know, even if only by name? (by age)

The data displays the familiarity of shoppers in the U.S. with underwear brands in 2017, by age. During the survey, 64% of respondents, aged 16 to 25 years, stated that they are familiar with Under Armour underwear.

2(X)IST	2	3	7	5
Antia	2	1	1	0
B.tempt'd	1	5	1	1
Bali	20	37	42	48
Bare Necessities	35	41	40	35
Betsey Johnson	12	16	7	6
Calvin Klein	82	83	81	66
Champion	44	54	50	31
Chantelle	7	6	7	2
Commando	4	5	1	1
Cosabella	4	5	3	1
CR7	3	3	2	1
DKNY	31	44	41	28
Eddie Bauer	26	33	38	30
Emporio Armani	12	12	14	7
Fruit of the Loom	74	76	80	79
Glamorise	1	3	4	5
Hanes	81	85	88	87
Hanky Panky	7	7	7	1
Jezebel	3	8	6	5
Jockey	35	62	76	72
La Szena	2	5	2	1
L'Agent (Agend Provocateur)	3	7	4	1
Nike	73	65	56	40
Penguin	2	5	4	1
Playtex	30	47	51	54
SAXX	2	3	2	0
SPANX	32	50	47	33
Stella McCartney	12	11	10	8
Triumph	5	4	4	1
Under Armour	64	62	52	42
Vanity Fair	23	33	32	40
Victoria's Secret	68	82	70	65
Wacoal	2	7	6	9
Warners	8	10	20	23
Other	4	4	3	6
I don't know any brands for intimate wear	0	1	1	2

Familiarity of shoppers in the United States with underwear brands by age 2017

StatInvestor